Practical Sales Skills: Atlanta, GA | 1-Day Workshop | Nov 17th, 2026

About this event

Real-World Sales Training: Practical Sales Skills 1-Day Professional Workshop | Atlanta, GA, USA Course Overview Successful selling is about more than presenting a product or service. It requires understanding customer needs, building trust, asking the right questions, communicating value, and guiding buyers toward informed decisions. This interactive, one-day Practical Sales Skills workshop is designed for both new and experienced sales professionals, as well as anyone whose role involves selling, influencing, or developing customer relationships. Participants will explore proven sales techniques, practise effective customer conversations, and learn how to manage common sales challenges with greater confidence. The course emphasizes practical application, helping participants identify opportunities to strengthen their approach and apply their learning to real-world sales situations. Whether you are looking to improve your sales conversations, build stronger customer relationships, or become more effective at handling objections and closing opportunities, this workshop provides a practical foundation for professional sales success. Event Details Workshop InformationDetailsCourse TitleReal-World Sales Training: Practical Sales SkillsLocationAtlanta, GA, USADuration1 DayTraining Hours9:00 AM – 5:00 PMDeliveryClassroom, Virtual Live, or In-HouseLanguageEnglishCertificateCourse Completion Certificate from MangatesPrerequisitesNo prior sales experience required What Will You Learn? By the end of this workshop, participants will be able to:

Recognize the habits and characteristics associated with effective sales professionals. Set meaningful personal sales goals and identify ways to work toward them. Build trust, rapport, and credibility with potential customers. Ask purposeful questions to understand customer needs and priorities. Communicate specific customer benefits and demonstrate value. Engage informed buyers and respond constructively to their research and questions. Improve sales efficiency by learning from missed opportunities. Strengthen product knowledge and communicate competitive advantages. Recognize common objections and respond with appropriate techniques. Identify buying signals and use effective closing questions. Maintain customer relationships through professional post-sale follow-up. Apply practical sales techniques to their own products, services, and customer interactions.

Who Should Attend? This workshop is suitable for:

New and experienced sales professionals Account managers and business development professionals Sales representatives and sales executives Entrepreneurs and business owners Customer-facing professionals Consultants and professionals who need to influence or sell Anyone seeking to improve their practical selling skills

No previous sales training is required. Course Curriculum Module 1: Introduction to Sales and the 80:20 Rule

Understanding the Pareto Principle in sales Exploring how sales performance can vary across customers and opportunities Identifying activities that contribute to sales effectiveness

Module 2: The Effective Salesperson

Characteristics and habits of successful sales professionals Understanding individual strengths and development areas Self-assessment and practical improvement exercises

Module 3: Goal Setting

Establishing meaningful sales and performance goals Applying practical goal-setting techniques Identifying actions that support consistent progress

Module 4: Building Trust and Rapport

Establishing credibility with prospects Developing positive customer relationships Understanding the importance of trust throughout the sales process

Module 5: Asking the Right Questions

Asking questions that uncover customer needs Exploring customer priorities, challenges, and expectations Practising effective sales questioning techniques

Module 6: Engaging the Customer and Being Specific

Understanding customer lifetime value Communicating benefits relevant to individual customers Tailoring sales conversations to customer needs Making product and service value clear

Module 7: Making Your Customer Smarter

Understanding today's informed buyers Responding to customer research and prior knowledge Helping customers evaluate options and make informed decisions Adding value beyond information customers can find independently

Module 8: Maximizing Sales Efficiency

Reviewing missed sales opportunities Identifying common sales process challenges Improving the use of time and sales resources Recognizing and reinforcing effective sales behaviours

Module 9: Product Knowledge and Competitive Advantage

Understanding product and service features Connecting product features to customer benefits Identifying differentiators and competitive strengths Using purposeful questions to understand alternatives

Module 10: Handling Sales Objections

Understanding common customer objections Listening carefully and clarifying concerns Responding constructively to hesitation Practising objection-handling techniques

Module 11: Closing the Sale and Following Up

Recognizing customer buying signals Asking appropriate closing questions Agreeing on next steps Maintaining customer relationships through effective follow-up

Module 12: Applying Skills to Your Role

Applying techniques to participants' own sales situations Identifying opportunities for improvement Developing an individual sales action plan

One-Day Training Agenda TimeSession9:00 AM – 9:30 AMWelcome, Introductions and Sales Fundamentals9:30 AM – 10:15 AMThe Effective Salesperson10:15 AM – 10:30 AMMorning Break10:30 AM – 11:15 AMGoal Setting and Building Trust11:15 AM – 12:15 PMAsking the Right Questions and Customer Engagement12:15 PM – 12:45 PMLunch Break12:45 PM – 1:45 PMBeing Specific and Making Your Customer Smarter1:45 PM – 2:30 PMProduct Knowledge and Competitive Advantage2:30 PM – 2:45 PMAfternoon Break2:45 PM – 3:45 PMMaximizing Efficiency and Reinforcing Effective Sales Behaviours3:45 PM – 4:30 PMHandling Sales Objections4:30 PM – 5:00 PMClosing the Sale, Follow-Up and Action Planning The agenda is a proposed schedule and may be adjusted by the trainer. It includes 7 hours of instructional sessions and 1 hour of breaks. Training Methodology The workshop combines practical instruction with opportunities to apply sales techniques through:

Interactive presentations Group discussions Sales scenarios and role-playing Customer-questioning exercises Objection-handling practice Individual reflection and action planning

Participants are encouraged to relate the activities to their own products, services, customers, and sales responsibilities. Course Materials and Inclusions Participants will receive:

A comprehensive course manual Presentation slides and reference materials Practical exercises and learning activities A Course Completion Certificate from Mangates

Benefits of Practical Sales Skills Training Benefits for Participants Greater sales confidence: Build confidence in customer conversations, questioning, presenting value, and responding to objections. Stronger customer relationships: Learn techniques for developing trust, understanding customer needs, and maintaining professional relationships. Improved sales effectiveness: Apply a structured approach to sales goals, customer engagement, and follow-up. Practical skill development: Practise techniques that can be adapted to participants' own sales situations. Benefits for Teams and Organizations More consistent sales practices: Develop a shared foundation for customer conversations and sales processes. Better customer experience: Encourage needs-based selling, clear communication, and professional follow-up. Improved opportunity management: Help salespeople reflect on missed opportunities and identify ways to improve. Stronger team development: Support continued learning, confidence, and collaboration across sales teams. Training can support sales performance, but business results depend on factors such as market conditions, product fit, sales processes, and individual application. Frequently Asked Questions Q1. Who is this course designed for? The workshop is designed for new and experienced salespeople, account managers, business development professionals, entrepreneurs, and anyone whose role involves selling or influencing customers. Q2. Do I need previous sales experience? No. The course is suitable for participants with different levels of sales experience. Beginners can develop foundational skills, while experienced professionals can review and refine their approach. Q3. What will I learn? You will learn practical techniques for setting sales goals, building trust, asking effective questions, understanding customer needs, communicating value, handling objections, closing sales, and following up with customers. Q4. Is the training interactive? Yes. The workshop includes interactive instruction, discussions, practical exercises, and sales scenarios to help participants practise the techniques covered. Q5. Can I apply the techniques to my own products or services? Yes. Participants are encouraged to relate the learning activities to their own sales responsibilities and customer situations. Q6. Will I receive a certificate? Yes. Participants who complete the workshop will receive a Course Completion Certificate from Mangates. Q7. How is the training delivered? The course can be delivered in a classroom, virtually live, or as an in-house programme, subject to agreed arrangements. The advertised Atlanta workshop is intended as an in-person classroom event. Q8. How can I register? Register through the event page to view the available ticket options, fees, and registration details. Q9. What is the cancellation or refund policy? Please review the cancellation and refund terms provided on the event registration page or contact the organizer for clarification. In-House Training Want to train your entire team? Strive Wisdom can arrange this course as an in-house learning programme, subject to trainer availability and agreed delivery arrangements. The session can be tailored to your organisation's learning objectives, workplace requirements and training needs. For enquiries or assistance, contact info@strivewisdom.com. Registration Develop practical sales skills, strengthen customer relationships, and improve the way you approach everyday sales conversations. Real-World Sales Training: Practical Sales SkillsAtlanta, GA, USA1-Day Professional Workshop Register through the event page to view available ticket options and secure your place.

From Strive Wisdom